The Original Deal Case

LION CAPITAL AND BLACKSTONE collection: THE ORANGINA DEAL a. wherefore would lion do a plug with Blackst single? Why would Blackstone do one with force of beasts? What does all(prenominal) risk? What can all(prenominal) gain? thither be a couple of reasons wherefore the companies deficiencyed to tie in in concert as a approximate sorting: * The number one reason is that the social lion group compulsioned to be a partner with Blackstone group because the companion would cooperate with a luxuriously developed soused, with couple of brands on its site, such as Orangina, Schweppes, Trina, Oasis, Castera etc., with revenues of 956 millions € and reached the triple position in atomic number 63 after Coca plenty and Pepsi. * The second reason is that the lion group wanted to income tax return global and cover the American and European markets. The Blackstone group is a firm that had been working in Europe for a quite time after mournful from America with a situation that their competitive advantage go out be their large virtue. * The lion Capital was a firm with bad marketing and no investments, so thats why the corporation require a firm as Blackstone which pull up stakes take care of that part. * As mentioned before, the third reason is that the Blackstone group was one of the largest private honor firms in the world with more than $14 billion in private equity.

Also the Lion Capital had lost a lot of money in 2004, so the firm infallible a venture company that has a big equity. * The Blackstone hankering Lion because of their deep cognition of the customer space and had soil ones palms and build strategy. In that time a carry through out in the line of credit world was the buyout fund commitments, concord to the confront no.1a. * Both companies want to go in the deal with each other because if they dont counterbalance fast enough, the company might go for another auction off and the cost of the business will source substantially. b. Is Orangina a darling deal? It seems that Lion and Blackstone are paid a reasonably full price; what fee may the consortium comport found to justify it? * Orangina seems to be a...If you want to get a full essay, order it on our website: Orderessay

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