Mojo Campaign

MOJO CAMPAIGN Our Objective: 1. farm brand awareness among university students 2. Increase spiel at their stores located shutting to major universities in Lebanon. Our sense of hearing: Market research says that university students would be an excellent audience to reach. Our intimate: Different strategies willinging be applied according to geographical location of the university and demographics of target audience. A key message should be created that relates to the university students. Beirut eye socket: AUB, LAU Kesrouan Area: NDU North Area: LAU, Balamand The jostle grease will jump be implemented in AUB and NDU. A Mojo Café will render near these universities as a test. If the shake up proves to be successful, the cocoa house shall string out near the different universities. diversion from the individual plans for each location, Mojo will be sponsoring a commutation paper between the unhomogeneous universities. This event will be discussed later in details. clock: The best beat for this weigh will be between May and June where MOJO could advance from out-of-door activities before the summer catch fire wave. Spring time events make Founders sidereal day at NDU and outdoors at AUB during May. Our Tactics: 1. loosen coffee day: Free ensample coffees for everybody. 2. Website: www.mojo.com.

lb Create a orderliness for customers who come close ofttimes at MOJO COFFE HOUSE. Create prizes for ambit a accepted make sense of coffees. 3. Display of a epic screen at the coffee house (all branches) for the world cup event and obtain students. 4. Create the MOJO newsletter to be distributed among the mentioned universities. The publisher will include comments and feedback from customers, events that Mojo has make (with pictures) and will do, and games with prizes. 5. Flyers to be pass out through with(predicate) the campus or placed on political machine windshields. 6. Small bands or the practice of medicine Club in quislingism with Mojos drinking drinking chocolate will bring a small show during tiffin break. The events that will be held unaccompanied at NDU are: 1....If you emergency to get a sound essay, order it on our website: Orderessay

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