Air Asia

AIR ASIA 1.EXECUTIVE SUMMARY Strategic management has played a rouge role in the success of many line of reasoning organizations in the world including airlines and tenorAsia is no exception. Commencing in 1996, within fifteen years, AirAsia managed to thunder its operations into another ten countries. In addition, through with(predicate) its associate gild AsiaX, it launched long-haul low- embody air services from Malaysia to Australia and the unite Kingdom. This paper will fount at the award kind Malaysian low cost carrier- AirAsias by analyzing its strengths and weaknesses employ strategic tools such as PEST analysis, Michael Porters Generic strategies, wad matrix analysis, Porters Force Model private-enterprise(a) Forces Model, BCG ground substance , Internal and international Factor evaluation Matrix and Competitive Profile Matrix and monetary Analysis and remember the relevant strategies for adoption to pursue its come up its emulous differentiation and profitability. The paper also throw some insights into the docile Ocean Strategy concept which is used by AirAsia as one of its strategic moves. 2.INTRODUCTION Competition in the airline diligence is very intense and growing rapidly. The airlines are using several(prenominal) strategies to fight with one another in the industry.

Airline companies essential to learn their strategic management to achieve their vision and mission and AirAsia is no exception. 2.1 Background AirAsia was established in 1993 . The fellowship commenced its operations on 18 November 1996. It was originally owned by the government -link ships company , DRB- Hicom , a heavily indebted ai! rline company purchased by Tune Air Sdn Bhd , a company belonged to former clock Warner executive Tony Fernandess company . By the year 2002 Tony Fernandes made AirAsia a profitable company and entry new routes from its hub in Kuala Lumpur foreign Airport at unsafe speed, undercutting former monopoly operator Malaysia...If you sine qua non to get a encompassing essay, order it on our website: OrderEssay.net

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