BEN & JERRY'S ICE CREAM

BEN & JERRY?S ICE CREAMBen and Jerry?s icing flail was founded by Ben Cohen and Jerry Greenfield two New Yorkers who had known each another(prenominal) since seventh Grade in Merrick, Long Island, New York, in 1963. In 1977 they locomote to Vermont and arrant(a)d a correspondence cut through husbandry 5150 on reservation crosspatch cream at dad State University. Next course of study, they took their life savings and borrowed $4,000 to terminated the $12,000 needed to set up an scratch cream make readiness in an old abandoned gasoline station. They pursue a distinctive production method they had learned from Steve Herrell, and the finest immaterial Vermont cream and milk. They vowed to share the rewards of the enterprise with their employees and the community. They assailable on whitethorn 5, 1978, and held a free summer movie festival, projecting movies on the wall of the old gas station that had become their plant. The credit line year, to celebrate their inaugural anniversary, they offered free ice cream, and it began a any year tradition. In 1980, they rented space to expand their business and started to pass out their ice cream in pints, mostly to small stores along the rake routes used by the ice cream wagon. The next year they expanded their packaging plan, and opened their first claim on highway Route 7, in Shelburne, Vermont.

In 1982, they moved their manufacturing facility to a better building. In 1983, Ben & Jerry has opened their first out of state franchise in Portland, Maine, and began marketing their ice cream to independent distributors in Boston, Mass. The following year 1984, was a breakthrough for Ben a nd Jerry?s. Sales exceeded $4 million, and 1! 20 portion accession over the previous year. The company went public in Vermont to turn up funds for a new manufacturing plant. Haagen-Dazs Ice Cream, then... If you want to cook a full essay, order it on our website: OrderEssay.net

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