internation management As a firm develops its advertising strategy, it must consider three factors : The mental object they want to bewilder the media procurable for conveying the message the extent to which the firm wants to extend its advertising effort (book, p. 657) The promotion designated in the 4 Ps involves the communication, the personnal selling, the gross revenue promotions, and public realtions. Firstly, as regards communication, Donnar is a B-to-B company, so they don t ad for the public. However, they try to convey a strong message to their customers in Australia.
The message of an advertisement refers to the facts or impressions the adver tiser wants to convey to potential customers. (book, p.657) their message is mainly reliability, reliableness and a market place name which is wellknown in chinaware (Catts, C., 2004, email, 5th April) by mentioning awards and certificates awarded in China by numerous agencies. Their global communicati...If you want to conk a full essay, hallow it on our website:
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