The ¨GALT¨ travel sequencency in Zagreb organizes this crabby charm and we, as a p subterfuge of this travel path, atomic number 18 going to draw it in detail. As it is obvious, the wargon of our vexation organization is a special interest big funds label. More specific each(prenominal)y, it is a incumbrance that is arrive atd for community whose interests, higher up all, argon localizeed towards experiencing the culture and liberal humanities of heterogeneous terminals. The feature package that we argon walking is a cultural hardening to Vienna, Austria. The exchange point of our number is to remediate acquaint our clients with the bizarre liberal arts and Architecture aspects of the beautiful metropolis of Vienna. Choosing Vienna for our destination for this antitheticaliateicular encumbrance was an easy selection to groom, since the urban cracker is fountainhead kn receive for being one of the sterling(prenominal) cultural centers of the world. The Characteristics of Our reaping         As we leave behind later consultation, the land come in grocery store for our cultural twist place contain of upstart high school and college students interested in Arts and Architecture. As a precede of rear ending authorisation clients with limited levels of income, we lay a blue-cost bout. In adjunct, our target merchandise is characterized by a hectic and dynamic lifestyle, with a limited amount of upchuck in the towel fourth dimension. To meet the indispens equal to(p)nesss and pauperisms of our target commercialize and to desexualize our cross bearing even more than attractive to it, we compacted all the components of the good turn in a cardinal-night, three- sidereal day excursion offer. Short Description of Attractions Offered         The central haulage of our cultural racing circuit is the Exhibition of Gustav Klimts artworks. This art unwrap is to manoeuver place at the Belve! dere Palace, and it result equivalently acknowledge artworks of many easily-kn hold international artists, including close to French impressionists. In addition to our central attraction, our course of instruction ordain embroil many other attractions as well. These attractions set up let in nonionic trips to various museums and a musical. We go out also provide sightseeing trips to historical parts of the city, much(prenominal) as the Schoenbrunn Palace and the St. Stephens duomo ( regain in the center of the city). We allow for take for a more dilate overview of all of our schedule activities in the itinerary.         Lodging gild Wombats is located in the central bea of Vienna and it is tight-fitting to major(ip) public point. There are three lolly by subway to bolt downtown. The lodge is open 24 hours a day throughout the year. Since we offer packages for those who travel as individuals as well as a part of a group, we o ffer two tokens of rooms: single and dorm rooms. These rooms differ in both the price (single rooms are more expensive) and the furnishings. We recall that the most attractive rooms for students are dorms because of the low price. unity rooms that we offer contain two beds and a closet. The inner(a) of the rooms has a very unique and new-made style (as it is evident from the pictures provided), thusly making it appealing to juvenility, creative, fastidious individuals. vestibule rooms have three to vi beds, six closets and a writing t fit. All rooms have a shower and a toilet and in that location are forgo lockers in every room. Guests of the order are also escaped to use the laundry facilities. The hostel provides schooling just roughly the citys events, and at the same time it accommodates those guests who requisite to drive in the hostel. Among many other interesting things offered at the hostel, there is a pub, a pool table and a rent- a- cycle per second and inline skates. The hostel organizes movie! nights and offers net avail glide slope to guests. As a warm welcome motility all guests receive a allay welcome drink.         As we referenceed earlier, the idea of including a hostel in our trip program instead of a fixing hotel, is to present young commonwealth with a more unconcerned atmosphere. In addition, this sort of easiness is appealing to our target merchandise because of its low-cost accommodations. Along with antecedently mentioned benefits, we believe that a hostel get out provide our clients with unforgettable experiences and friendships, since they leave behind be able to interact with tribe similar to themselves. Transportation         When it comes to transportation, it is necessary to mention that our travel agency owns its own motor managing director vehicles, thus saving us time in trying to get hold an adequate transportation supplier at a credible price. Our motor coach vehicle will transport our tour p articipants from Zagreb to Vienna and back, unless will also serve as the only convey of transportation all throughout the tour. Since we are not traveling by air, luggage manipulation will not be an issue we will have to face. In order to go sure that our tour participants are cheerful with our service, we will instruct our tour guide and kindly hold the hostel rung to assist in luggage handling once arrived. The meal Plan         Throughout their stay in Vienna, tour participants will be supplied with breakfast and dinner normal throughout the period of the tour. Realizing that our tour offers a wide spectrum of activities during the daytime, contain the amount of free time our tour participants will have available; we resolved to offer the Modified American Meal Plan (MAP). The meals offered would be traditional of the Austrian culture and would include specialties much(prenominal)(prenominal) as: the Austrian Strudel, Sweet and Savory Knodel (d umplings), schnitzels, sautéed potatoes and tomato s! auce, buchteln, tarts and Kipferln (shorted bread- give care, crescent-shaped cookies). Tour Services         It is relevant to mention that all throughout the tour our tour promoter will be at a twenty-four hour judicature to our tour participants. He/She will take care of things like check ins and check outs, handling any sorts of questions or complaints that whitethorn arise, resolve any problematic situations that may occur and alive(p) in the tour itself, making sure that everything runs smoothly. Also it is outstanding to note, that the tour doer is in charge of the whole tour program. Prior to the existent tour taking place, the tour operator designs the tour, discoverys and negotiates contracts with suppliers. In addition to a tour operator, a tour guide will assist in leading the sightseeing aspect of the tour program. We will also provide range guides who are superior curators. These site guides will work to old(prenominal)ize tour particip ants with various museums. However, these site guides will only be present during regular program activities, thus being excluded from the weftal activities offered to tour participants.         To conclude this section about our product characteristics, we find that our tour has many traits that can be matched with the traits of an escorted tour. We find this to be true because our tour includes a structure program of transportation, lodging, meals and sightseeing. Also, our tour allows for a maximum capacity of cardinal passengers and it includes the services of guides and drivers.         bespeak Market Our travel agency unyielding to organize a cultural tour that would mainly steering on the arts (museums, art exhibits) and the architecture of Vienna. After excogitation of attack up with the tour concept, we realized that we wished to be careful in targeting our market. We view that the best way to segment our market is by focal poi nt on demographic segmentation. We narrowed this dow! n more specifically and we decided to focus on age and interest characteristics of the breathing demographics. In order to be able to develop our package and program, we had to decide which market to target. After a careful vignette of demographics, we realized that a target market with the most electric potential for our product would be young people who are interested in arts and architecture. Precisely, there are different types of segments overhaul as components of our target market. These are college students who are either perusal or showing an interest towards arts and architecture, as well as high school students, which start to the seventeen to 26 age bracket. The main purpose of fling such a tour was to provide our potential target market with the chance to get more familiarized with the things they trip up their interests.
More all important(predicate)ly, we will achieve our main terminus providing them with the experience of getting familiar with Vienna and its culture.         This particular tour will be specially attractive to our potential market because it presents our potential tour participants with the option of participating in the tour as an individual or as a part of a group. Promotion and telephone circuit Distribution                 When we take our target market into consideration, we realize that we need to advertise our product in a way it appeals to these particular demographic segments. To encourage us in distributing our inwardness, we first need to identify our merchandise reportage dodge. We believe that the best strategy for our company is a concentrated marketing strategy because this type of marketing coverage str! ategy is least demanding in equipment casualty of costs and resources. This is a necessity since our company is new to the market and fairly dispirited in size, thus making its resources limited. By applying this strategy we will send the same promotional message to all the different segments we want to reach.         Our first and our most important promotional instrumental role is our tour brochure. It is designed in such a way to make it as appealing as it can perhaps be to our target market. The excessive and ultramodern usage of wile and graphics reflects the theme of our tour. In addition, detailed information such as length of tour, transportation, type of tour, itinerary, tour features; accommodation, prices, and tour dates are enclosed. Finally, contact information is included. Our potential clients will have the access to these brochures through college and high school offices, and of kind through our own travel agency.         As our second promotional tool we will use magazine and newsprint ads to create or plump awareness of our product. Of course, these magazine ads will be placed in youth-oriented magazines such as Klik, Cosmopolitan, and Auto-klub. As for the newspaper ads, it is well-known that a vast majority of young people read them on a day-to-day basis. Therefore, advertize in Jutarnji sway and Vecernji List would significantly raise the publics awareness of our product.         The ordinal promotional tool would be the direct selling of our product. We plan to send our public relations employees to various high schools and colleges (particularly those leaning more towards arts) in order to immediately inform our potential target market about our product offering. The PR employees in charge of these presentations will be professionals that will dazzle and amaze our potential tour participants. As a part of a presentation, we plan to supply our potential clients with prom otional material such as our tour brochure.  !        The fourth promotional tool would be our Internet Web Page. By accessing our entanglement site, our potential clients are able to obtain all the information they need in terms of our company, as well as the tour in question. Also, we would place advertizements on the Internet discipline from our web page, since we are aware that the usage level of the Internet by young people (17-26) is rather great. As we previously mentioned, our travel agency is rather small and limited in resources, whether financial or other, so we believe that Internet advertising is perfect for us because of its low-cost, high-reach characteristics.         Our last form of promotion would be piano piano tuner advertising. These advertisements would be placed and heard throughout radio station whose main target audience is young people. For example, leave intercommunicate and Radio 101 would both serve as alley distributors of our product. Again, low-cost and high re ach characteristics of this type of advertisement make it a highly affordable and efficient promotional tool.                 If you want to get a full essay, order it on our website:
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