Marketing Communications with use of NLP for Computer Club.

Marketing Communications with use of NLP for Computer Club.

1) Computer ordination Virtu@l Insanity.

I have composed the figure of estimator inn from to words: 1) virtuality -to show people that here(predicate) they discharge entirely draw away from real aliveness and its problems; 2) insanity- this word will attract up-to-date generation, which penury to increase adrenaline in theirs blood. The symbol @ shows that there you can find Internet access (e-mail).

a) The or so preferable unfading stereocases we can use for marketing offer of computer club ar: reality & adenosine monophosphate; virtuality, human intelligence & computer power, processor & brain, local & usual (local Internet account provides worldwide easy access to heterogeneous information), relatively slow human action & quick computer reaction (on this action), technics & organics, possible & insufferable (while playing games you can do thing you can not do in real life), addiction & strength to give up (computer games are not drugs, but they endure pleasure). In my view usage of cultural stereotypes in computer club ads is not correct.

b) In order to create the most appropriate shibboleth for computer club I fatality to see who are the constant visitors of club.

Target market: a) B2C (pupils, students, gamers, people who are addicted to internet/games, people who is in need to type and print documents, to send e-mail message, to find information done Internet); b) B2B (organizers of computer competitions, firms who want their workers to attend computer courses). The most keep going visitors are gamers (with wide age interval 8-35), who prefer of late released arcade/action type of computer games. So, mainly our slogan must target gamers. I would like to enkindle the followers slogans: Get Addicted as the main, Are you ready to exhale? and Touch everything you want as supplementary.

c) I would like to suggest the...

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